About

Two decades of experience,
serving the regional market

Shene Shamal is a bridge between global producers and the markets of Iraq and neighboring countries — where quality, trust and on-time delivery come first.

Our story

From an idea to a regional network

Shene Shamal Holding is headquartered in Erbil, Iraq, and its offices in Türkiye, Dubai and Iran make it a cross-border player in distribution and trade. While the group has operated under its current formal identity for three years, it is backed by more than two decades of real experience in the region’s food and hygiene market.

That experience has taught us that success in distribution is not merely delivering goods; it is building a lasting relationship between the producing brand and the end consumer — a relationship founded on precise market knowledge, a wide network and a commitment to time.

What We Do

Three pillars of the business

01

Nationwide Distribution

Capillary distribution of food and hygiene goods across Iraq; from warehouse to store shelf, through a network that covers every point of the market and delivers goods on time and intact.

02

Trade

Buying, selling and sourcing goods on a regional scale, relying on international relationships and the Türkiye and Dubai offices as gateways for import and supply.

03

Transfer & Logistics

Managing the movement of products from origin to destination; coordinating transport, customs and warehousing so goods reach the customer at the lowest cost and highest reliability.

+20Years of market experience
25Brands in portfolio
4Countries, one network
JUVOOur own brand

Global trade network

From around the world, to the heart of Kurdistan

Goods from China, Russia, Türkiye, Vietnam, Europe and Dubai — coordinated by Shene Shamal — reach Erbil and the Iraqi market.

● Sourcing origin ◆ Goods flow ★ Distribution hub

Why Shene Shamal

What sets us apart

Deep market knowledge

Years of on-the-ground presence in the Iraqi and regional market have given us first-hand insight into consumer needs and shelf behavior.

Cross-border network

Simultaneous presence in Erbil, Türkiye, Dubai and Iran enables a short supply chain and high flexibility.

Commitment to time

In distribution, time is trust. We deliver goods exactly as promised — intact and on time.

Bring your brand to the Iraqi market

Talk to us about distribution partnership, representation, or supplying goods.

Contact